Case Study: Brighton Bike Repair
Campaign Duration: 6 months
Client Background
Brighton Bike Repair is a one-site, owner-operated shop that tunes, services, and restores bicycles for commuters and weekend riders across Brighton & Hove. Before engaging Thunder Digitals, the business relied almost entirely on passing foot traffic, word-of-mouth, and a modest Instagram following to fill its schedule. Their website—built on a free theme five years earlier—generated barely a handful of online bookings per month.
The Problems We Uncovered
Pain-Point | Evidence we found |
Poor Local Visibility | Ranked beyond page 2 for core terms like “bike repair Brighton”; Google Maps position averaged #17. |
NAP Inconsistencies | Three high-authority directories still showed an old landline number—calls were never forwarded. |
Thin, Generic Content | A single “Repairs” page tried to cover every service; zero geo-specific landing pages. |
Slow, Mobile-Unfriendly Site | Largest Contentful Paint (LCP) clocked in at 4.9 seconds on 4G; 67 % mobile bounce rate. |
Solutions We Implemented
Visibility Foundation
- Fixed citations across 30 UK directories and Apple Maps, standardising name, address, and new VoIP number.
- Overhauled Google Business Profile—added service categories, fresh photos, and weekly “repair tip” posts.
Technical & UX Upgrades
- Migrated to a lightweight WordPress theme, enabled HTTP/2, WebP images, and server-side caching; LCP dropped to 1.9 s.
- Introduced a sticky “Book a Tune-Up” CTA bar on mobile.
Hyper-Local Content Strategy
- Built five dedicated service-plus-location pages (e.g., “Emergency Puncture Repair Brighton BN1”), each with FAQ schema.
- Launched a blog series, 5-Minute Fixes, targeting long-tail “how to stop bike chain slipping” queries.
Trust & Authority Building
- Partnered with two cycling clubs for event sponsorships, securing 11 local backlinks.
- Automated post-service emails that nudged customers to leave a Google review; ran an in-shop “Free Bell for a Review” promo.
Results After Six Months
Six months in, Brighton Bike Repair ranked #2 in Google’s local pack for “bike repair Brighton,” lifting organic sessions from 2,300 to 7,300 (+217 %). Google-profile calls jumped from 45 to 115 per month and direction clicks doubled, while the new mobile funnel tripled online bookings (12 → 38). Coupled with 149 fresh 5-star reviews, these gains pushed monthly revenue up roughly one-third—turning a once-quiet shop into a fully booked workshop two weeks out.
Ready to Attract
More Local Customers?
Take your business from invisible to unstoppable in local search. Whether you’re looking to dominate Google Maps or grow foot traffic to your shop, Thunder Digitals has the tools, knowledge, and experience to make it happen.