Case Study: Auto Repair Shop in Manchester
Campaign Duration: 6 months
Client Background
Our client is a family-owned auto repair shop in Manchester offering services like car servicing, MOT testing, brake repairs, and diagnostics. Despite years of experience and loyal customers, they were struggling to attract new leads online. Competitors with stronger Google presence were capturing the majority of local traffic for searches like “car repair Manchester”, “MOT near me”, and “auto repair shop Manchester”.
The Problems We Uncovered
Weak Google Business Profile – Missing service details, outdated photos, and no business description.
Low Local Visibility – Ranked outside the top 10 for “MOT Manchester” and “car repair near me”.
Few Reviews – Only 7 reviews with an average of 4.0★ compared to competitors with 50+.
Website Gaps – No dedicated service pages, slow mobile loading, and no clear CTAs for booking repairs.
Inconsistent Directory Listings – Business address and phone details mismatched across directories.
Solutions We Implemented
Google Business Profile Optimisation
- Updated categories (Auto Repair, MOT Centre, Car Servicing).
- Added service lists (brakes, diagnostics, MOT, tyre replacement).
- Uploaded new high-quality workshop and staff photos.
Review Generation Campaign
- Built a simple follow-up system via SMS and email to encourage happy customers to leave reviews.
Service-Specific SEO Pages
- Created optimised landing pages for MOT Testing, Brake Repairs, Car Diagnostics, and Tyre Services.
- Added FAQ sections with local keywords like “How much is an MOT in Manchester?”.
Local Citations & Backlinks
- Fixed inconsistent NAP across directories (Yelp, Yell, Thomson Local, Auto directories).
- Built backlinks from local Manchester automotive forums and blogs.
Results We Achieved
Reached Top 3 Google Maps ranking for “MOT Manchester” and “Auto Repair Manchester”. Reviews grew from 7 → 65 with an average rating of 4.9★. Organic traffic increased by 160%, especially from mobile searches. Average monthly enquiries grew from 15 → 55+ calls and form submissions. Bookings for MOT services increased by 135% compared to the previous 6 months.
Ready to Attract
More Local Customers?
Take your business from invisible to unstoppable in local search. Whether you’re looking to dominate Google Maps or grow foot traffic to your shop, Thunder Digitals has the tools, knowledge, and experience to make it happen.